Our story
Since 2005 our maternity wear has stood for recognisability, reliability and comfort in the smallest details. And now, almost 20 years later, we still deliver important fashion in different shapes and sizes.
Mama;licious is a Scandinavian maternity-wear brand, founded in 2005 as part of the BESTSELLER family.
Our mission is to offer thoughtfully and uncompromised products that join affordability, size availability, fit, comfort, function and quality.
Our vision is to dress mothers from bump to baby with original designs and products, that fully cover and embrace motherhood and provide serval options.
And we stay true to our vision of implementing as many certified and branded fabrics as possible without compromising on fit or style.
Read about Awareness - Our consciousness journey here
People behind the brand
Our identity
The importance of accessibility and authenticity are key elements to the
MAMA;LICIOUS universe.
We seek to team-up with real mothers-to-be and follow their journey towards motherhood and all the feelings they tie to this.
Let yourself inspire by the realness, powerful vulnerability and honesty that our mothers-to-be empowers.
